Ministry of Transport

Ethiopian Herald Nov22,2020



Services of event organizer for  the annual road safety awareness program

COUNTRY: Federal Democratic Republic of Ethiopia Ministry of Transport (MOT) NAME OF PROJECT: Road Safety and Institutional development support to the transport Sector-Component 3

Project ID: P148850 IDA Credit No: 5625ET

Procurement Reference: ET-RSIDP-125837-CS-QCBS

Assignment Title: Services of Event Organizer for the Annual Road Safety Awareness Program.

The Federal Democratic Republic of Ethiopia has received financing from the World Bank towards the cost of the Expressway Development Support Project (P148850):

Road Safety and Institutional Development Support to the Transport Sector (RSIDP Component-3). The Ministry of Transport, the program implementing agency, intends to apply part of the proceeds to eligible payments under the contract for services of “Event Organizer for the Annual Road Safety Awareness Program”. Mass Media Campaign.

The service is to contribute to the overall objective of the component 3: Road safety and Institutional Development support to the transport sector.

Road Safety and Institutional Development Support to the Transport Sector is one of the three components of the Expressway Development Support Project aimed to provide, through its sub-component 3(a), support to the implementation of the Road Safety through “the Safe System” approach, and through its sub-component 31b), and support to strengthen the policy, planning and monitoring functions of MOT.

The overall objectives of this assignment are to:

1. By mobilizing stakeholders, the community and the political leadership to significantly achieve the intended target reducing traffic accident from 40 per vehicles 10,000 to a minimum of half from the overall number of road traffic accidents nationwide as per the SDG 3.6, halve the number of global deaths and injuries from road traffic accidents by:

  • a. reducing the risk of death and disability in a traffic crash; and
  • b. reducing the economic and social crisis in the country due to traffic crashes.

2. All sections of society are aware of the seriousness of traffic accidents and take responsibility for their efforts to solve the problem that is the adoption of safe systems approach through all sectors involved in /with the road user.

  • In order to achieve the above purpose, the following specific objectives are set out on which implementation strategies shall be developed.
  • Conducting awareness campaigns on different street to show the severity of the issues through public engagement, mass media, bill board, flayers and other Information Education and Communication (IEC) resources
  • Address the potential stakeholders, like traffic police, drivers, taxi and truck drivers on the above in Addis Ababa
  • Undertake awareness creation program on drivers behaviors using well defined behaviour change model.
  • Conducted awareness creation through community discussion event in different sub-city.
  • Involve EMS and fire evacuation services to demonstrate and create awareness campaign events.
  • Involve schools to develop child road safety awareness campaign events.
  • Involve Traffic Police and volunteers in all awareness campaign events.
  • The banners and bill board messages put in express way/toll and main roads at least for the coming one year.
  • Engaging School media club, School authorities and school buses in Volunteer traffic activities by providing IEC resources

The Scope of Services

The Project will comprise the following main tasks to be undertaken along with the Scope of the services.

As the detail of the annual activities prescribed in this TOR, the road safety mass media campaign events will be hosted so as to have impact at the national level. However, Addis Ababa being the capital and the centre of Ethiopia shall be the focus of these awareness creation activities. The event organizer will consider the geographical locations of Addis Ababa only for all these activities under this TOR. However, SMART ways and initiatives will be adopted so that the dissemination of news, information and the associated impact of these activities is observed at national level. The event organizer is expected to work on the following core activities and accordingly develop the execution strategies for every single event.

Task 1:: Research Design

Task 2: Organize and manage meetings

Task 3: Organize and Manage Street Events as listed in the annual program (such as cycling day, street campaign etc)

Task 4: Development of Communication material and Dissemination

Task 5: Stage, back drop and presentation details

Task 6: Monitoring and Evaluation

Duration of the assignment and the length of this campaign

The selected firm is expected to commence the assignment immediately upon signing the contract. The contract duration will be starting from contract signing date up to Sep 10, 2021. The details of time stamps are provided in the ToR.

Firm Qualification

The required event organizer to execute these tasks shall be a local (i.e. Ethiopian company) with a minimum 5 years of experience in mass media communication, marketing, production and event organizing; along with certain international experience or linkage with international consultants/firm(s) in the field of developing, managing, organizing and conducting road safety or similar awareness campaigns. Thus, such kind of combined local and international experience will provide a platform to explore local issues in the context of international best practices or approaches towards organizing such events.

The services under this contract requires a team of Experts such as Team Leader, Senior Event Coordinator and Marketing Manager, Social and Behavioral Change Communication Expert, Road Safety Expert, Monitoring and evaluation Manager.

The Ministry of Transport now invites eligible and qualified National level firms to indicate their interest to provide Campaign services.

Interested firms should provide information demonstrating that they have the required qualifications and relevant experience on the Services of Event Organizer for the annual Road Safety awareness program.

Firms may include any relevant information that may indicate their experience and relevance for the assignment. This may include: brochures, Core business, years of experience in the business, description of similar assignments, experience in similar conditions, technical and managerial organizational structure of the firm, number of key staffs, availability of appropriate skills among staff, general qualifications etc.

The following criteria will be used to access the Expression of Interest documents.

  • Core business and years in business,
  • Specific experience on Services of Event Organizer and mass media campaign
  • Technical capability and Managerial Organization of the firm,
  • General Qualification and Number of key staffs as well as availability of appropriate skills among staff necessary for successful implementation of the assignment (no need to provide CVs at this stage)

The detailed professional qualification, skills, experience required, all the tasks will be specified and detailed in the Terms of Reference to be provided upon request.

The attention of interested firms is drawn to paragraph 1.9 of the World World Bank’s Guidelines: Selection and Employment of Consultants under IBRD Loans & IDA Credits & Grants by World Bank Borrowers, January 2011 (Revised July 2014) (“Consultant Guidelines”), setting forth the World Bank’s policy on conflict of interest.

National firms may associate with other firms in the form of A joint venture or a sub consultancy/ contract to enhance their qualifications, along with certain international experience or linkage with international firm(s) in the field of developing, managing, organizing and conducting road safety or similar awareness campaigns.

The Expression of Interest should clearly specify the type of relationship the firm(s) propose to establish.

The firm will be selected in accordance with the procedures set out in the World Bank’s Guidelines: Selection and Employment of Consultants under BRD Loans & DA Credits & Grants by World Bank Borrowers, January 2011 (Revised July 2014) (“Consultant Guidelines” through a Quality and Cost based selection-QCBS).

The interested firm may obtain further information and TOR by requesting from the address below during working days and office hours, 8.30 am-12.30 a.m. and 1.30 p.m5.30 p.m. from Monday to Thursday. Office hours on Fridays are 8.30 a.m-11.30 a.m. and 1.30 p.m-5.30 p.m.

Expressions of interest along with documentary evidences can be delivered or sent by Courier, through Email: , or send to the address below marked and for any clarification you can contact by the telephone number 0115 50 93 43 or 011551 82 92 , only in working hours “Services of Event Organizer for the Annual Road Safety Awareness Program, on or before Friday December 21, 2020, 16:00 p.m. Addis Abeba local time.

To: Ministry of Transport,

Attn: Road Safety & Implementation Support Project Coordination

Churchill Street, Near Ethiopian Postal services Enterprise,

4th floor, conference Room

P.O.Box 1238, Addis Ababa, Ethiopia