Ethiopian Women Lawyers Association

Reporter Dec23,2020

Ethiopian Women Lawyers Association (EWLA) Terms of Reference for Developing and Airing of Radio and TV advertisements


Ethiopian Women Lawyers Association (EWLA), is established on May 3, 1995, by a group of Ethiopian women lawyers. The association is a not for profit and non-religious organization re-registered by the Organization of Civil Societies Proclamation No.1113/2019. Since its establishment, EWLA has been implementing three core Fir programs at national and through its regional branches and grass Th root committees to meet its mission.

The provision of free legal aid service is one of the three core programs. Through this program, EWLA, assists particularly women/ girls who are victims of Sexual and Gender-Based Violence (GBV) and Violence against Women and Children (VAWC). EWLA has managed to provide legal counseling, writing of court pleadings, appeals, court briefs, and affidavits, reconciliation/mediation te services, court representation, and referral psychosocial services to its target beneficiaries (women and girls). Since its establishment, the program addressed more than 145,350 women, girls, and children throughout the country on highly reported cases like martial, divorce, common property, and succession issues.

In order to address the free legal aid service for the massive community members, EWLA intends to start short digits call center (hotline) service in three local languages (Amharic, Oromifa, and Tigregna) and one international language (English) with the financial support of United Nations Population Fund (UNFPA) (Hotline setup, staffing, office equipment, and related activities) and Cordaid Ethiopia, a Dutch international non-governmental organization (On the promotion of the hotline service) working to reduce fragility and the vulnerability of people in fragile and conflict-affected societies.

EWLA and Cordaid have been working in partnership on a project named Selam Ahun! (“Peace Now”) with the overall objective” To enhance women’s access to and utility to quality free legal consultation, in selected regions and capital city of the federal government of Ethiopia.” Hence, EWLA requires the services of qualified media or media agencies to produce and broadcast one-minute Radio and TV advertisements of the hotline service.


To produce a short one-minute video and audio packages on the promotion of hotline services and ensure the airing of advertisements through its Radio and TV media channel.


Under the supervision of EWLA, the assigned company will have the responsibility on the following activities

  •  Develop Radio and TV advertisement scripts for approval on the promotion of hotline service
  • Produce Radio and TV adverts (including the arrangement of airtime)
  • Monitor and report back to EWLA on airing of Radio and TV adverts


The selected company shall ensure that advertisements are produced for both Radio and TV and aired on its channel for 60 seconds(one-minute) adverts on radio and one minute advert on TV once a week for seven consecutive weeks in all service areas of the company in the country. In addition, the company shak provide the master copy of TV and Radio advertisement via DVD/ VCD to EWLA.


Bidders must submit the following:

Technical Evaluation

  • Company Profile
  • Samples of previous adverts aired on Radio and TV
  • CVs of the core team to be assigned to these assignments
  • Proposed Methodology, Approach, and Implementation

Plan for this assignment

Financial Evaluation

The financial evaluation should cover all costs associated with the development, broadcast, monitoring, and reporting of all deliverables in this assignment.


Upon the advertisement of the procurement notice, qualified companies are expected to submit financial proposals as well as samples of both radio and TV adverts produced by the company. Accordingly, only those whose sample of work has passed technical evaluation will go through for financial evaluation, which will account for 30% of the total evaluation. The financial proposal must include a breakdown of all costs associated with the production and transmission of the advertisement.


EWLA may amend the TOR or the selection/approval process at any time, including the closing time, or terminate the TOR. Any such change that affects the bidders will be communicated to all bid applicants with a clear understanding that EWLA is not liable for any costs or compensation for the preparation of the proposals by the bidders.

Proprietary interests on all materials and documents prepared by the consultants under the assignment shall become and remain properties of EWLA. The company shall not either during the term or after the termination of the assignment, disclose any proprietary or confidential information related to the consultancy. For any use all of the produced materials other than for the purpose of this task, the company must receive consent from EWLA in writing.


Interested media or media agencies should bring the following company legal requirements along with the Technical and Financial proposals:

  •  Renewed Company Registration Certificate and/or Business License in Ethiopia
  • Renewed Trade registration license, Tin and VAT registration certificate
  • Full and accurate physical, postal, telephone and email address

NB: Lack of any of these will lead to disqualification


 Interested Medias or media agencies shall submit their technical and financial proposals (including copy of legal documents ie license, Tin, and VAT registration certificates), in two sealed envelopes along with an application letter and hand-deliver to the following address no later than 5:00 pm Addis Ababa time by December 27, 2020

Ethiopian Women Lawyers Association (EWLA) Office

  • Location: -Our office located in Mexico around genet hotel, usually named “Temama building” kirkos sub-city wereda 06 house No. 579, Addis Ababa, Ethiopia
  • P.O. Box – 13760
  • Tel: – +25111508783

Email –,, and 

Bidders can communicate EWLA representatives for more information